Rules change from time to time. This is true with corporate video production. Often, the rules that worked may not be longer work after some time. You need to update and be observant of certain trends to stay in the game. There are new rules and old rules according to corporate video production in Birmingham. The old rules may still work, but the effectiveness is waning. The new rules work, but it still needs to be in the mainstream. To be competitive, you need to monitor both the old and the new rules. Who knows, you might be able to discover your own rule that works.
The 30 Second Rule
The 30-second rule was made for television, but it still works for corporate video production. However, on social media, this rule cannot be used. Social media uses the rule of the few seconds. This means that the shorter your video, the more people will watch it. To maximize the 30-second rule, certain elements must be in place. For instance, you must deliver your key script within the first 8 seconds and wrap everything up in 10 seconds. The rest of the video will support your first 10 seconds. This is how it goes then. It is still in effect today.
The Specific Post Code Rule
This rule is specifically for video production designed for television. To target an audience, you may need to use the specific postcode rule. The postcode is the location of the viewer. Not every location has the same viewer. If you target your video to a certain postcode location, make sure that majority of the viewer, as gathered by your information gathering, compose your target audience. Otherwise, your effort will go to waste. Most postcode locations consist of a specific demographic group. Once you identify it, choose the video production to show to the group. Different postcodes may need different videos.
The Big Screen Rule
The big screen rule is more specific. It targets the audience of a movie. The movie rating will help you with your video presentation. If the movie is for general audiences, then you can easily show something that is acceptable to all ages. However, if the movie is for a restricted audience, certain peculiar products or services can be shown. Targeting your video is much easier with this type of situation. Movies can be easily classified, and the expected audience can be drawn easily. You have a good picture of your target audience.
The Online Rule
The online rule is more chaotic. A mixture of ages and demographic groups go online. You may need to sort out things before you decide on your corporate video. To assure you of a better chance in your video campaign, advise from outfits like Birmingham corporate Production Company can prove to be helpful. You will no longer need to spend resources on research. You let the production company do it for you. It will also become easier to produce the video, since all the necessary details will be provided by the production company.Learn More